Online History of 54-40

. . . Part III
Info provided by: www.divineindustries.com
54-40
Those sources were seen on stage at the Buddha, played on crappy cassettes between sets there, and dragged home on vinyl from import record stores so many years ago. The latest 54•40 songs hearkened back to those earliest days of the band, more in spirit than in sound and the acquisition of the neon sign pointed clearly to yet another "reinvention" of the band. The new album was titled Smilin' Buddha Cabaret, and both the spirit and the sound were more raw and shambolic than any previous 54•40 outing. For the first time, 54•40's sense of humor was played out on an album, placed right next to dark angry songs like Assoholic and Blame Your Parents.

The band was unafraid to offer listeners a true variety of songs and styles. Drummer Matt Johnson calls it "Our K-Tel Album - no two songs are alike." In this day of mass media consumerism, where every expression must be reduced to a soundbite, every film to a rock video, and every album to a hit single, Smilin Buddha Cabaret was a refreshing, entertaining refusal to capitulate to the trend.
Trusted By Millions
 
As 54•40 prepared to re-invent themselves yet again for a 7th album, there was plenty of electricity coursing through their veins, and the end result can only be described as an unexpected, but beautiful work of art.

Trusted By Millions is the 1996 version of 54•40. After several months of recording and mixing in Vancouver, the album emerged, with its tongue in cheek title and graphics, and made an immediate impact at radio and retail in Canada. The album quickly went platinum in Canada.

Neil and the rest of the band have not allowed themselves to be pigeonholed. Their music has evolved, then devolved, stretched into areas none could have predicted, without being arty or pretentious. In 1995, almost 15 years after they started their long trip, they are still capable of surprising and entertaining, proving that longevity and relevance to contemporary music are not mutually exclusive.
Since When
Since When, the eighth 54•40 album is a welcome return to form and was a step into the future by one of Canada's most important bands. This record sounds old and new and real. From the melodious country rock of Lost & Lazy to the apocalyptic campfire song Last People On Earth this is the most spontaneous 54•40 has sounded since their early efforts. The music is diverse but interconnected. Soaring strings meet loose rock and roll in a melange of the sort that hearkens back to the days of Nell Young's Harvest. From the stunning classic epic Stormy to R&B groove of title track Since When to the haunting ballad Playground to the simply beautiful I Could Give You More this is a 54-40 that seems unaffected and confident. The spaciousness of the production (Garth Richardson) shows a maturity that lets the songs speak for themselves.
Heavy Mellow is a two CD collection of hits which were recorded live during their 1998 Canadian tour, giving fans an opportunity to hear and feel what 54·40 are really about - making records that feel natural in relationship to their time, their place and their mood and being able to translate all this emotion into a great live show.

"Heavy Mellow, live double CD, was released Sept. 7th, 1999. "Heavy Mellow" is a tribute to 20 years of successful song writing. During the "Since When" tour each venue on the cross-Canada tour was recorded. The music and moments they captured became Heavy Mellow, a two-disc live document of a band on a creative high." -- Read this great review
 
Casual Viewin'

"Marshall Mcluhan casual viewin' head buried in the sand". The lyric is from the 1974 Genesis album 'Lamb Lies Down on Broadway' and the vibe of this sentiment was taken as inspiration on Casual Viewin'. The album draws from 60's soul and hip hop grooves and in the words of Neil Osborne is a "feel good groove record'.

"This ninth disc from Vancouver rockers 54•40 is a decidedly relaxed, loose affair -- a set of easygoing pop numbers whose light touch and breezy style suggest a band playing for the sheer enjoyment of it and taking a holiday from the the rigours of trying to pen hit singles." -- DARRYL STERDAN Winnipeg Sun READ MORE HERE
54•40 Casual Viewin' USA CD

Released only in the USA this album features tracks from the album Casual Viewin' mixed with 13 cuts which include singles, fan favorites and album tracks from the platinum-plus albums Dear Dear, Smilin' Buddha Cabaret, Trusted By Millions and Since When. A must have for collectors!
 

 
Radio Love Songs - The Singles Collection CD - 54•40's body of work is impressive. Until now however, it's been easy to take for granted that this band has been generating hits for over twenty years. One listen to Radio Love Songs - The Singles Collection, reminds us that 54•40 is deeply rooted in the fabric of Canadian music.

On Radio Love Songs - The Singles Collection, the listener is treated to chart-toppers spanning their careers on both Columbia Records/Sony Music and from Warner Music. Throughout their journey, 54•40 has remained creative and fresh, growing musically and lyrically with each project. Neil Osborne told Canadian Musician: "It's weird every once in a while, I'll look back and think, wow. You kind of forget where you've been and everything you've done, and how long you've been doing it. But then once in a while you just realize what a wealth of experience as a band together we have."

54•40 is a rock band. With all that this term implies. The kind of rock music 54•40 plays may now be, and most likely and more acutely will be in the future, open to debate. It is an interesting study to look at a band with such rich tradition and review historically within its own time the aspects that have kept the group vital for close to two decades. The conclusion you come to is in the core of the song writing, in particular the pop songs, or the softer side of their brand of rock. With their fabulous signature songs I Go Blind, One Gun, Ocean Pearl, Casual Viewin', and many more, they have crossed from the realm of rock to a broader base. It is with these songs that one remembers 54•40.


"Come on come on get up I wanna take you, Away from all of this and what has got you, Lost and feeling down, You just get it off your back, let it fly away"
-- Neil Osborne (CASUAL VIEWIN' From the album: Casual Viewin')



To be continued...