Online History of 54-40

. . . Part I
Info provided by: www.divineindustries.com
54-40

The chronicle of 54·40 begins in 1978, when a teen-aged Neil Osborne walked into a Grade 11 Social Studies class at South Delta High in Tsawassen, British Colurnbia and caught the attention of student Brad Merritt.

Music meant everything to both of them, and bound together by this force, they began a lasting creative partnership. At the time, neither could have predicted that their basement sessions would lead to the forming of one of Canada's most popular and well-respected rock groups.
Once he finished high school, Neil was accepted by the prestigious Berklee School of Music in Boston, while Brad, influenced by The Sex Pistols, the Clash and Vancouver's many great punk rock groups, decided to go the D.I.Y. route and get a band together. He soon convinced Neil to leave college and return to the West Coast, where Neil quickly got the bug and checked himself into the city's underground music scene.

While Brad continued learning the bass at Punk Rock U., Neil was actually first to start a band. He gathered some local musicians together, including his brother David, calling themselves The Loud Rangers. Nothing happened. There was no gig to play (except an impromptu outdoors show at Brad's family business, an aluminum recycling plant. 12 people showed up, all friends or family of the band.)

There didn't seem to be any way for these suburban outsiders to break into the ranks of real, scene-making, big city punk bands. Discouraged, but not ready to give up, Neil joined Brad on a trip to England to see their idols in action, checking out the powerful, rhythmic music that evolved from the roots of punk and was being played by bands like Gang of Four and Joy Division.
Brad Merritt Neil Osborne
Above: Photos of Neil (right) and Brad (left) from "Since When" tour

 
When they returned to Vancouver, one of Neil's Loud Rangers collaborators introduced them to drummer lan Franey, and after a few jam sessions, they decided they were a band. They named themselves 54•40

Brad, a history buff, cribbed the bands name from US president, James Polk's campaign slogan,
"54•40 or Fight!". This was the rallying cry of Manifest Destiny, a U.S. movement dedicated to moving the Canadian-American border up to the 54th parallel, 40th minute, then the southernmost tip of Russia (Alaska). Right from the start, the young members of 54•40 were aggressively idealistic, driving their musical and political points home with internal debate and discussion, planning heavily for the bands future.
54-40 Buddha Poster They made their debut performance on New Year's Eve 1981 at the Smilin' Buddha Cabaret, the birthplace of Vancouver punk rock.

They got the gig by default, as no other band wanted to go head-to-head against a big show by legendary local punks D.O.A. on the same night. (Read a review about D.O.A. HERE).
 
Admission to the Buddha was $5 (which included a roast beef dinner!), and a hundred people showed up. 54•40 was thrilled to make $100 for the night! It didn't take long for the band to come to the attention of other musicians, who were checking out Neil's idiosyncratic guitar playing, and his reputation grew as an angry and sometimes confrontational front-man.

Later in 1981, at Gary Taylor's Rock Room in Vancouver, they caught the eye of local musician/idealist Allen Moy. At that time. Allen was singing in a band called Popular Front and had formed a nonprofit society/record label called Mo=Da=Mu, a collective of local musicians that produced and distributed its own members' recordings. He introduced 54•40 to the rest of the collective, and soon the band were getting their material recorded and pressed.

In September of 1981, four songs were completed and included on a Mo=Da=Mu compilation album, "Things Are Still Coming Ashore". 54•40 had gone public, and Neil and Brad knew that they wanted more opportunities to have their music heard.
The 54•40 manifesto of the time read: "....this group is totally concerned with making music of integrity and spirit."
Selection album cover

Phil Comparelli

In 1983, 54·40 decided to record a full-length release and asked Allen Moy to be the producer.

By this time,
Phil CompareIli (pictured above) had joined the band as a second guitarist, trumpet player, and keyboardist and Darryl Neudorf had replaced Franey on drums.
The new band entered Mushroom Studios in April to record the album, Set The Fire, which was to be their final release on the Mo=Da=Mu label. The label quickly found that there was a far greater demand for 54·40 product than anything else they were releasing, so Moy and partner Keith Porteous became 54•40's managers, driving the new record with their promotional abilities.
 
Soon after its January 1984 release, the record did indeed start fires burning, especially in San Francisco and L.A., where it was topping college radio charts and creating a serious stir in the local press. On an ensuing tour, the band was halfway to a gig in Los Angeles, when manager Porteous called and said that CBS Records had heard a song on a Seattle commercial alternative radio station's compilation cassette and was interested in meeting with them. This was the bands first exposure to a major American record label, but it would be only the first of many.

At some point in 1984, 54•40 arrived at the realization that they could not continue to make their own music and be their own record label while maintaining a high standard of quality at both tasks. The band wasn't necessarily chasing a major record label deal, but they weren't about to reject one out of hand. The much more conservative Canadian music establishment was still apathetic towards the group's forward-looking musical approach, but the buzz on the band was increasing exponentially in the US, to the point where two A&R reps from Warner Brothers, Kevin Laffey and Felix Chamberlain, were turned away from a completely soldout 54•40 show at Club Lingerie in L.A.

This was a turning point; the two reps were determined to sign this Canadian band that was so popular they couldn't even get into the club!

On subsequent trips to Vancouver, Laffey and Chamberlain became more and more convinced of 54•40's potential. The live show was mesmerizing; tight, polished, but with plenty of surprises provided by Nell Osborne's mercurial stage persona.

During this tumultuous time the band's lineup changed and Vancouverite Matt Johnson replaced Darryl Neudorf on drums.
Set The Fire
Set The Fire



Matt Johnson
Matt Johnson
The Green Album
Sometimes songs would get dragged out to 10 minutes or more while Compareilli and Osborne traded improvised parts on trumpet and guitar over the rhythm sections huge, economical grooves. Sometimes Nell would simply walk away, or lie down on the stage, letting his bandmates take the music wherever they felt like, for as long as they wanted to. Many of these spontaneous jams gave birth to new songs, and the band had been using every penny they could scrape together to go into Mushroom Studios in Vancouver with long time live sound engineer Dave Ogilvie to record an album's worth of this new material.

The results were amazing, but the album needed a home. The tape of this new material sealed the deal with Warner Brothers, and after several months, and a new mix of the album by noted L.A. engineer Dave Jerden,
The Green Album was released early 1986.
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